by Christie Ziv No matter the brand, no matter the project size and scale, creating and maintaining a formalized PR toolkit is a crucial component to executing a successful PR campaign. A robust PR toolkit will ensure a cohesive story, message, and tone across all communication channels; it can deepen your storytelling, build audience connections, […]
by Deirdre Ryan and Gina-Marie Zoccoli In the fast-paced PR world, staying on top of pop culture and industry news is a must! That’s why we, Deirdre and Gina-Marie, the LPR Fall 2024 interns, are thrilled to share our Weekly Trends Report. We’re here to keep everyone in the loop on all the latest buzz—from […]
by Polly Hersey As publicists our job is to create awareness for our clients and their products and initiatives. Fortunately – this news is often uplifting. We can spread the news about a charitable contribution made by an organization, a new toy or game meant to spread joy, or an executive with an interesting life […]
Week of September 2 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week:
by Julia Higgins When your client asks you to fly out to Hawaii, the answer is always yes – add that it’s for the capstone event of the year, the answer is double yes! This month, I had the opportunity to head to Honolulu for the 2024 Pokémon World Championships, where the best Pokémon players […]
by Marisa Papa While public relations has dozens of layers to it, results ultimately come down to one thing (other than a newsworthy angle, of course!) – the pitch. Writers, freelancers, editors, reporters, and producers receive hundreds of emails a day from PR professionals like ourselves, and in a commerce-driven and oversaturated news cycle, how […]
Week of August 12 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week…from sweet to sensational, could we really be looking at another Nightmare Before Christmas?
by Polly Hersey Every four years, world-class athletes take center stage at the Summer Olympics as tens of millions of viewers across the globe tune in to cheer them on. The Olympic Games bring together diverse audiences from all over the world, making it a prime media moment that touches nearly every industry. Hot off […]
by Beth Kimmerling Last week I went to my very first GenCon – a huge gaming convention in Indianapolis. While LPR did have a client there (shout out to the always-packed Play Pokémon!), I wasn’t working – just exploring and enjoying as a game-loving consumer. I was there on Thursday – the first day – […]
Week of July 29 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week: