Work
Creative Campaigns for Brands That Make Growing Up Great
Litzky PR is trusted by brands that families know and love. Our experience spans iconic global corporations, emerging startups, and mission-driven organizations across the kids and family ecosystem. From toy launches and publishing campaigns to entertainment properties and baby product rollouts, our clients trust us to deliver results that matter.
Toys &
Play
As a trusted toy PR agency, we help toy companies and play brands drive awareness through product launches, holiday campaigns, trade show PR, brand activations, and influencer partnerships, connecting play with purpose and storytelling that resonates with families.
The Toy Association charged LPR to elevate Toy Fair New York – restoring confidence in the event and reestablishing the association as the trusted voice of the industry.
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In addition to driving attendance, coverage, and content for the show itself, LPR evolved the narrative beyond the show floor to tackle economic and tariff concerns and drive the news cycle, transforming Toy Fair into a trusted cultural barometer for the business of play, with the Toy Association leading the conversation.
Results:
1,000 media attendees – a 33% increase
3.5B impressions
388 unique earned placements TRIPLED YoY coverage!
Horizon Group tapped LPR to drive media coverage throughout the holiday season for both new and evergreen products across its expansive portfolio of brands.
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An Artisan Approach to Holiday Gift Guide Publicity
LPR took an artisan approach to holiday gift guide publicity, inspiring coverage everywhere gift givers were reading, by curating Horizon Group USA’s priorities into both on-theme mini guides and on-trend ties. The seasonal strategy garnered significant coverage in key publications and reached new audiences in niche outlets that hadn’t previously covered the brand.
Results:
Over 3.1B earned media impressions
197 earned editorial placements
First-time features in outlets including
Twenty years after Hasbro first launched it, Basic Fun enlisted LPR to help relaunch the beloved Littlest Pet Shop brand for a new generation.
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Rallying Fans Worldwide to #BobbleToTheBeat for an Iconic Relaunch
To reach today’s kids and collectors, LPR turned to TikTok, concepting the #BobbleToTheBeat campaign, a custom dance challenge that tied elite talent to the original brand anthem and inspired fans to join the fun – from watching the content capture at Toys”R”Us to bopping along with the dance!
Results:
3 elite TikTok dance partners: GiaNina, Alex Wong, and Melissa Becraft for a social audience of 8.5M
4.5M+ organic views at launch
2.5M+ views and 142k+ engagements on sponsored content