LPR blog post

The Digital Playground: The Current State of the Parenting Universe in Social Media

by Emilia Lorenzet and Miriam Aguirre In the vast landscape of social media, where every scroll unveils a new facet of human experience, perhaps no realm is as diverse, dynamic, and influential as the parenting universe. As an agency consistently working with creators in the parenting space it is crucial to stay up to date […]

Dish-Worthy Headlines

Week of April 22 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. These are some of the headlines that drove the convo this week – let’s hear it for the ongoing buzz for women’s sports…and the stars cashing […]

Dish-Worthy Headlines

Week of April 15 The buzziest Teams Chat at LPR is “The Dish” – where we share the news stories that capture our attention, and then everyone weighs in. Thse are some of the headlines that drove the convo this week – any surprise that Bluey and Taylor were the hottest topics? Everyone ok?

Go Green! Three Eco-Friendly Brands Embracing Earth Day Every Day Like It’s Their Full-Time Job

by Julia Higgins In recent years, we’ve seen words such as ‘sustainability’ and ‘eco-friendly’ slapped onto almost every product label possible– especially in the consumer shopping space. But what does it mean to be a truly sustainable brand? As Earth Day approaches, the global call for environmental impact resonates louder than ever before, with 50% […]

Pitch Perfect: How to Build a Brand Positioning Statement to Uncover the Best Media Strategy for Your Clients

by Beth Kimmerling PR people often consider themselves storytellers. Here at LPR, we consider it part of our DNA. And while we often celebrate and share the wins – like a feature in The New York Times, a segment on The Today Show, or a campaign reveal in Fortune Well – we rarely talk about […]

Navigating the PR Wilderness: A Personal Expedition as a College Trailblazer 

by Emilia Lorenzet As a junior in college about to step into the captivating world of Public Relations (PR), I can feel the excitement and uncertainty swirling around me like a dense jungle mist. My passion for creativity, relationship building, and storytelling drew me into the industry. Since the discovery, I haven’t looked back. This […]