LPR blog post

Big Reputation: Why Taylor Swift is the PR Mastermind of Today

by Polly Hersey LPR is home to many Swifties, and it’s not just because of her immaculate songwriting. Taylor Swift has established herself as a certified PR Mastermind. Swift has been everywhere since Spring of 2023. TIME Magazine named her “Person of the Year,” her much anticipated Eras tour became the highest grossing tour of […]

Embracing Authenticity: Building a Brand Experience for Fans and Fams

by Julia Higgins When planning a PR event, you typically have one key audience in mind. But for an iconic brand like Pokémon, that means crossing the gap between lifestyle & parenting media and creators, and gaming media & fans.   The Pokémon Company International tasked the team at LPR to bring these groups together for […]

Welcome to Live from LPR!

From the perfect client pitch angle to the book club pick we can’t put down – here at LPR we simply love a good story. And now we have a spot to tell some of our own!  Live from LPR gives everyone at the agency a chance to share their wisdom, humor, interests, and perspectives. […]